Introduction

Alpha Agency (“we”, “us”, “our”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you submit information through our website.

Alpha Agency is registered in Bristol, United Kingdom, and operates in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

When you submit your details through our model application form, we may collect:

• Personal identification information (name, date of birth, contact details)
• Physical characteristics (height, measurements, hair/eye colour)
• Photographs and portfolio images
• Any other information you choose to provide

Legal Basis for Processing

We process your personal data on the basis of:

• Consent: You have given explicit consent for us to process your information for model representation purposes
• Legitimate interests: To assess your suitability for representation and to promote your profile to potential clients

How We Use Your Information

Your personal data is used to:

• Assess your application for representation
• Maintain our model database
• Promote your profile to potential clients and casting directors
• Communicate with you regarding opportunities and bookings
• Comply with legal and regulatory requirements

Data Sharing

We may share your information with:

• Clients and casting directors seeking models for legitimate assignments
• Third-party service providers who assist our business operations (e.g., website hosting, database management)
• Legal authorities when required by law

We will never sell your personal data to third parties.

Data Retention

We will retain your personal data for as long as:

• You are represented by Alpha Agency
• We have a legitimate business interest in retaining your information
• Required by law

If your application is unsuccessful or you request removal from our database, we will delete your data within [30 days/reasonable timeframe] unless we have a legal obligation to retain it.

Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data (“right to be forgotten”)
• Restriction: Request we limit how we use your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Withdraw your consent at any time

To exercise any of these rights, please contact us using the details below.

Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Cookies
Our website may use cookies to enhance user experience. For more information, please see our Cookie Policy [if applicable].

Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Alpha Agency
Address: Church Farm Estate, Kington Langley, Wiltshire, SN15 5NN
Email: enquiries@alphaagency.co.uk
Phone: +44 (0) 117 375 1280